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Business-to-business marketing : strategies and implementation

Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.Description: xviii, 469 p. : illISBN:
  • 0333921941 (cloth)
  • 9780230527270
Subject(s): DDC classification:
  • 658.8 BUS
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.8 BUS (Browse shelf(Opens below)) Available 013017
Total holds: 0

This book is an adaptation of a successful french text.

"Including the book in ... series on Profitable marketing relationships"--P. xv.

"Includes index"

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