Marketing strategy and management.

By:

Baker, Michael John

Material type: Text

TextPublication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.Edition: 4th EditionDescription: xxviii, 577 p. : illustrationsISBN:

9781403986276 (pbk.)
1403986274 (pbk.)
9780230226951

Subject(s):

DDC classification:

658.8 BAK

Online resources:

Contents:

Part 1 - Marketing Strategy.-- Part 2 - The Marketing Appreciation.-- Part 3 - Managing the Marketing Mix.-- Part 4 - Implementing Marketing.

Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 BAK (Browse shelf(Opens below))	Available		013023

Total holds: 0

Includes index

Part 1 - Marketing Strategy.--
Part 2 - The Marketing Appreciation.--
Part 3 - Managing the Marketing Mix.--
Part 4 - Implementing Marketing.

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

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