Creating the virtual store : taking your web site from browsing to buying

Yeşil, Magdalena ;

Creating the virtual store : taking your web site from browsing to buying - New York : John Wiley & Sons, ©1997. - xx, 364 p. : illustrations ;

Included Index.

Ch. 1. Introducing the Virtual Store --
Ch. 2. Planning the Virtual Store --
Ch. 3. Designing the Shopping Experience --
Ch. 4. Getting to Know Your Virtual Customers --
Ch. 5. Advertising and Promoting Your Virtual Store --
Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --
Ch. 7. Understanding Virtual Legality --
Ch. 8. Preparing for the Future.

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.

0471164941 (pbk. : alk. paper) 9780471164944


Retail trade
World Wide Web.
Retail trade surveys
Consumer behavior
Internet marketing.
Teleshopping.

381.1 / YES

© University of Vavuniya

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