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Marketing Management: Analysis, Planning, Implementation and Control

Philip Kotler

Marketing Management: Analysis, Planning, Implementation and Control - 7th edition - New Delhi: Prentice-Hall of India, 1991 - xxvi, 756p.

Includes index

ISBN: 0876926847

Subjects--Topical Terms:
Marketing
Planning (Marketing )

Dewey Class. No.: 658.8 / KOT

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