Marketing Management: Analysis, Planning, Implementation and Control
Kotler, Philip
Marketing Management: Analysis, Planning, Implementation and Control - 8th ed. - New Delhi: Prentice-Hall of India, 1996. - xxix, 801 p.
Includes index
8120308778
658.8 / KOT
Marketing Management: Analysis, Planning, Implementation and Control - 8th ed. - New Delhi: Prentice-Hall of India, 1996. - xxix, 801 p.
Includes index
8120308778
658.8 / KOT