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Strategic Marketing Channel Management

Bowersox, Donald J.

Strategic Marketing Channel Management - New York: McGraw-Hill 1994 - xix, 488 pages : illustrations ; - McGraw-Hill series in marketing. .

Includes index

ISBN: 9780070067578 0070067570

Subjects--Topical Terms:
Marketing channels -- Management.

Dewey Class. No.: 658.8 / BOW

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