Business policy and strategic management

Glueck, William F.

Business policy and strategic management - 3rd ed. - New York : McGraw-Hill, ©1980. - xvii, 891 pages : illustrations ; - McGraw-Hill series in management. .

Includes index

An invitation to strategic management --
Strategic management elements --
Environmental analysis and diagnosis --
Strategic advantage analysis and diagnosis --
Considering strategic alternatives --
Strategic choice --
Implementing the strategy --
Evaluating the strategy.

9780070235199 0070235198


Business planning.

658.4012 / GLU

© University of Vavuniya

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