Strategic management

Sharplin, Arthur

Strategic management - New York : McGraw-Hill, ©1985 - xvii, 588 pages : illustrations ; - McGraw-Hill series in management. .

Includes index

Case studies: The Coca-Cola Company : black economic development Miller Brewing Company Gerber Products Company Holiday Inns, Inc., 1984 Levi Strauss and Company Nissan U.S.A. Includes information on turnaround strategies.

9780070565135 0070565139


Business planning.

658.4012 / SHA

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