Key marketing concepts
Meldrum, Mike ;
Key marketing concepts - Hampshire : Macmillan Press, 1995. - xii, 246 p. : illustrations ;
Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
0333645634 9780333645635
Marketing.
Selling.
658.8 / MEL
Key marketing concepts - Hampshire : Macmillan Press, 1995. - xii, 246 p. : illustrations ;
Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
0333645634 9780333645635
Marketing.
Selling.
658.8 / MEL