Retail Management

Hasty, Ron

Retail Management - New York : The McGraw-Hill Companies, 1996. - xxiv, 633 pages: illustrations; - McGraw-Hill series in marketing. .

Glossary and Index annexed

Preface --
Ch. 1. An Overview of Retailing --
Ch. 2. Retail Strategy: Creating the Competitive Advantage --
Ch. 3. The Environment of Retailing and Decision-Making Issues --
Ch. 4. Understanding and Identifying the Customer --
Ch. 5. Customer Information from Research --
Ch. 6. Store Location and Site Evaluation --
Ch. 7. Store Design and Layout --
Ch. 8. Human Resource Management and Store Organization --
Ch. 9. Financial Analysis and Management --
Ch. 10. Planning Merchandise Needs and Merchandise Budgets --
Ch. 11. Assortment Planning, Buying, and Vendor Relations --
Ch. 12. Pricing Merchandise --
Ch. 13. Retail Advertising --
Ch. 14. Retail Selling, Sales Promotion, and Publicity --
Ch. 15. The Virtual Store and Retail Database Marketing --
Ch. 16. Globalization and Changing Retail Formats --
References --
Photo Credits --
Glossary --
Name Index --
Subject Index.


This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning

9780070270312 0070270317


Retail trade -- Management.

658.87 / HAS

© University of Vavuniya

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