Building an eBusiness : from the ground up

Reding, Elizabeth Eisner.

Building an eBusiness : from the ground up - Boston, Mass. : McGraw-Hill, c2001. - xxi, 164 p. : illustration (some col.) ;

Includes index.

Ch. 1. Getting Started on the Web --
Ch. 2. Creating a Business Plan --
Ch. 3. Developing a Marketing Plan --
Ch. 4. Designing a Web Page --
Ch. 5. Creating a Website --
Ch. 6. Enhancing a Web Page --
Ch. 7. Creating Advanced Web Pages --
Ch. 8. Running an eBusiness.

Presents an "e-commerce" book that provides hands on experience. This title focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business.

0072426365 9780072426366


Electronic commerce.
Web sites

658.84 / RED

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