Advertising and Integrated Brand Promotion
O’ Guinn, Thomas C.
Advertising and Integrated Brand Promotion - 3rd edition - New Delhi: Vikas Publishing House 2003 - xxxix, 773 pages.
Includes index
9789812431219 9812431217
659.1 / OGU
Advertising and Integrated Brand Promotion - 3rd edition - New Delhi: Vikas Publishing House 2003 - xxxix, 773 pages.
Includes index
9789812431219 9812431217
659.1 / OGU