Mastering public relations
Davis, Anthony
Mastering public relations - Basingstoke : Palgrave Macmillan, 2004. - xv, 216 pages : illustrations ; - Palgrave master series. .
Includes index
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
9781403907837 1403907838
Public relations.
659.2 / DAV
Mastering public relations - Basingstoke : Palgrave Macmillan, 2004. - xv, 216 pages : illustrations ; - Palgrave master series. .
Includes index
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
9781403907837 1403907838
Public relations.
659.2 / DAV