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Berman, Barry

Retail management : a strategic approach - 10th ed. - Harlow : Pearson Prentice Hall, 2007. - xxi, 682 pages

1. An introduction to retailing --
2. Building and sustaining relationships in retailing --
3. Strategic planning in retailing --
4. Retail institutions by ownership --
5. Retail institutions by store-based strategy mix --
6. Web, nonstore-based, and other forms of nontraditional retailing --
7. Identifying and understanding consumers --
8. Information gathering and processing in retailing --
9. Trading-area analysis --
10. Site selection --
11. Retail organization and human resource management --
12. Operations management : financial dimensions --
13. Operations management : operational dimensions --
14. Developing merchandise plans --
15. Implementing merchandise plans --
16. Financial merchandise management --
17. Pricing in retailing --
18. Establishing and maintaining a retail image --
19. Promotional strategy --
20. Integrating and controlling the retail strategy --
App. A. Careers in retailing --
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).


Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

ISBN: 9780131870161 0131870165

Subjects--Topical Terms:
Retail trade -- Management.

Dewey Class. No.: 658.87 / BER