CIM Coursebook Marketing Fundamentals 2007-2008
Lancaster, Geoff
CIM Coursebook Marketing Fundamentals 2007-2008 - Amsterdam: Elsevier, 2007. - xii, 392 pages.
Includes index
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
9780750685467 0750685468
658.8 / LAN
CIM Coursebook Marketing Fundamentals 2007-2008 - Amsterdam: Elsevier, 2007. - xii, 392 pages.
Includes index
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
9780750685467 0750685468
658.8 / LAN