International marketing
Czinkota, Michael R.
International marketing - 7th ed. - Mason, Ohio : Thomson/South-Western, ©2004. - xxvii, 666, [42] pages : color illustrations, color maps ;
Index annexed
pt. 1. The international environment: The international marketing imperative --
International trade institutions and trade policy --
The cultural environment --
The economic environment --
The international political and legal environment --
Cases: "Trick-or-treat?" costume market in horror as Halloween approaches --
A presidential proclamation on steel --
Car financing in China --
IKEA in the USA --
Renaming the Vietnamese catfish --
Video case: Equal exchange strives for equality through fair trade --
pt. 2. Beginning international marketing activities: Building the knowledge base --
Exporting, licensing, and franchising --
Product adaptation --
Export pricing strategies --
International communications --
Channels and distribution strategies --
Cases: Exports of tobacco --
Damar International --
Water from Iceland --
Joemarin Oy --
The gray Ferrari --
Video cases: Global vendor relations at Pier I Imports --
Lakewood Chopsticks Exports --
pt. 3: Global marketing management: Global strategic planning --
Global market expansion --
Product and brand management --
Services marketing --
Global pricing strategies --
Logistics and supply chain management --
Global promotional strategies --
Marketing organization, implementation, and control --
The future --
Cases: Chupa Chups Vending: "Choose your flavor" --
Nova Scotia --
Customer service online:the HP Designjet --
The F-18 Hornet offset --
Kadimi Group of Companies (India): exports --
Parker Pen Company --
Video case: Whirlpool and the global appliance industry.
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
9780324190465 0324190468 9780324282894 0324282893
Export marketing.
658.848 / CZI
International marketing - 7th ed. - Mason, Ohio : Thomson/South-Western, ©2004. - xxvii, 666, [42] pages : color illustrations, color maps ;
Index annexed
pt. 1. The international environment: The international marketing imperative --
International trade institutions and trade policy --
The cultural environment --
The economic environment --
The international political and legal environment --
Cases: "Trick-or-treat?" costume market in horror as Halloween approaches --
A presidential proclamation on steel --
Car financing in China --
IKEA in the USA --
Renaming the Vietnamese catfish --
Video case: Equal exchange strives for equality through fair trade --
pt. 2. Beginning international marketing activities: Building the knowledge base --
Exporting, licensing, and franchising --
Product adaptation --
Export pricing strategies --
International communications --
Channels and distribution strategies --
Cases: Exports of tobacco --
Damar International --
Water from Iceland --
Joemarin Oy --
The gray Ferrari --
Video cases: Global vendor relations at Pier I Imports --
Lakewood Chopsticks Exports --
pt. 3: Global marketing management: Global strategic planning --
Global market expansion --
Product and brand management --
Services marketing --
Global pricing strategies --
Logistics and supply chain management --
Global promotional strategies --
Marketing organization, implementation, and control --
The future --
Cases: Chupa Chups Vending: "Choose your flavor" --
Nova Scotia --
Customer service online:the HP Designjet --
The F-18 Hornet offset --
Kadimi Group of Companies (India): exports --
Parker Pen Company --
Video case: Whirlpool and the global appliance industry.
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
9780324190465 0324190468 9780324282894 0324282893
Export marketing.
658.848 / CZI