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Meyer, Earl C.

Entrepreneurship and Small Business Management - Mission Hills, Calif. : Glencoe, ©1994. - x, 374 pages : color illustrations ;

Includes index

Role of small business in the U.S. economy: Our entrepreneurial heritage; Economic forces --
What it takes to be an entrepreneur: Your potential as an entrepreneur; Business communication; Math for entrepreneurs; Decision skills --
Creating your small business: Selecting your field; Types of business ownership; Business plan, an overview; Market analysis; Marketing mix; Legal requirements; Equipment, supplies, and inventory; Site selection; Physical layout; Protecting your business; Operations and staffing; Promoting your business; Record keeping; Financing your business --
Managing and expanding your small business: Managing your operation; Purchasing, inventory, and production management; Human resource management; Financial management; Computers in small business management; Marketing management; Social and ethical responsibility; Making your business grow --
Glossary.

This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation.

ISBN: 9780026751193 0026751194

Subjects--Topical Terms:
Small business -- Management.

Dewey Class. No.: 658.022 / MEY