Normal view MARC view ISBD view

Jeffs, Chris

Strategic management - Los Angeles : SAGE, 2008. - vi, 226 p. : illustration ; - SAGE course companions. .

Includes index
DOCUMENT EN COMMANDE OU EN TRAITEMENT.

PART ONEIntroduction to Your Course CompanionHow To Use the BookThinking Like a StrategistStrategic ThemesPART TWOWhat Is Strategy?Strategic Planning and Control in OrganizationsAnalysis of the Macro (Far) EnvironmentAnalysis of the IndustryAnalysis of the Customer Interface (Markets and Products)Competitive AdvantageResource AnalysisValue ChainOrganizational CultureGrowth and DevelopmentInternal and External Methods of DevelopmentInternationalisationChoosing Your StrategySuitability and Acceptability (SFA) of the StrategyImplementing Your StrategyStrategic Leadership Issues


Much more than a revision guide for undergraduates, this is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course

ISBN: 9781412947695 1412947693

Subjects--Topical Terms:
Business planning.

Dewey Class. No.: 658.4012 / JEF