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Creating a Business Plan: Expert Solutions to Everyday Challenges - Boston, Mass. : Harvard Business School Pub., ©2007. - xii, 121 pages : illustrations ; - Pocket mentor series. .

Getting started --
Why have a business plan? --
What's your purpose? --
Who's your audience? --
What information will you need? --
Anatomy of a business plan --
Cover page and table of contents --
Developing the table of contents --
Executive summary --
Formal executive summaries --
Executive summaries as mission statements --
Business description --
Business environment analysis --
Industry background --
Competitive analysis --
Market analysis --
Marketing plan --
Operations plan --
Management summary --
Financial plan --
Attachments and milestones.

Every business needs a business plan--a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched

ISBN: 9781422118856 1422118851

Subjects--Topical Terms:
Business planning Handbooks, manuals, etc.

Dewey Class. No.: 658.401 / HAR