The complete MBA for dummies
Allen, Kathleen :
The complete MBA for dummies - New Delhi : IDG Books Worldwide, ©2000. - xii, 407 p. : illustrations ;
Included Index
The new, improved world of business. If your business hasn't changed lately, it probably should! --
Information technology: the new competitive advantage --
Global business: fun and profit in Kathmandu --
Look into your crystal ball and do some strategic planning --
Managing a business in the new world. Managing is hard; leading is even harder --
Carrots and sticks: the ins and outs of motivating employees --
Hiring and firing: how to get good employees and keep them --
One for all and all for one: building teams that really work --
Money: what you don't know will hurt you. All you ever wanted to know about accounting --
Working your way through financial statements --
Deciphering the mysteries of financial planning and analysis --
It takes money to make money --
Understanding stocks and bonds --
Marketing in the new world. You are nothing without a customer --
Focusing your efforts with a marketing plan --
Does anyone really pay attention to advertising and promotion? --
The new world of selling --
Other important stuff. Manufacturing and distribution: technology makes the difference --
The ins and outs of risk management --
In business, everything is a negotiation --
Some basic entrepreneurial economics --
The part of tens. Ten biggest mistakes managers make --
Ten creative ways to market your products and services --
Ten best free business resources --
Ten steps to improve your cash flow--now!
8126501294 9788126501298 076455204X 9780764552045
Industrial management.
Information technology -- Management.
Business education.
Master of business administration degree.
Gestion industrielle.
Technologie de l'information.
Formation a la gestion.
650 / ALL
The complete MBA for dummies - New Delhi : IDG Books Worldwide, ©2000. - xii, 407 p. : illustrations ;
Included Index
The new, improved world of business. If your business hasn't changed lately, it probably should! --
Information technology: the new competitive advantage --
Global business: fun and profit in Kathmandu --
Look into your crystal ball and do some strategic planning --
Managing a business in the new world. Managing is hard; leading is even harder --
Carrots and sticks: the ins and outs of motivating employees --
Hiring and firing: how to get good employees and keep them --
One for all and all for one: building teams that really work --
Money: what you don't know will hurt you. All you ever wanted to know about accounting --
Working your way through financial statements --
Deciphering the mysteries of financial planning and analysis --
It takes money to make money --
Understanding stocks and bonds --
Marketing in the new world. You are nothing without a customer --
Focusing your efforts with a marketing plan --
Does anyone really pay attention to advertising and promotion? --
The new world of selling --
Other important stuff. Manufacturing and distribution: technology makes the difference --
The ins and outs of risk management --
In business, everything is a negotiation --
Some basic entrepreneurial economics --
The part of tens. Ten biggest mistakes managers make --
Ten creative ways to market your products and services --
Ten best free business resources --
Ten steps to improve your cash flow--now!
8126501294 9788126501298 076455204X 9780764552045
Industrial management.
Information technology -- Management.
Business education.
Master of business administration degree.
Gestion industrielle.
Technologie de l'information.
Formation a la gestion.
650 / ALL