Principles of marketing: A South Asian Perspective
Kotler, Philip.
Principles of marketing: A South Asian Perspective - 13th ed. - New Delhi Dorling Kindersley c2010. - xix, 514 p. : illustrations.
Annexed Index & Appendix
Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
9788131731017
Marketing.
658.8 / PRI
Principles of marketing: A South Asian Perspective - 13th ed. - New Delhi Dorling Kindersley c2010. - xix, 514 p. : illustrations.
Annexed Index & Appendix
Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
9788131731017
Marketing.
658.8 / PRI