Principles of marketing: A South Asian Perspective

Kotler, Philip.

Principles of marketing: A South Asian Perspective - 13th ed. - New Delhi Dorling Kindersley c2010. - xix, 514 p. : illustrations.

Annexed Index & Appendix

Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit

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