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Consumer behavior

Schiffman, Leon G.,

Consumer behavior - Eleventh edition. - New Delhi Dorling Kindersley 2015 - xxvii, 508 pages : illustrations ;

Revised edition.

ISBN: 9789332537644

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCH

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