E-commerce 2017 : business, technology, society

Laudon, Kenneth C ;

E-commerce 2017 : business, technology, society - 13th Edition - Harlow, Essex : Pearson, [2018] ©2018. - 909 p. : color illustrations ;

Includes Index.

1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE

1292211687 9781292211688


Electronic commerce.
Internet marketing.
Information technology.

658.872 / LAU

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