Yes!: 50 Secrets from the Science of Persuasion (Record no. 13510)

MARC details
000 -LEADER
fixed length control field 00968nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781846680168
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1846680166
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.342
Item number GOL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Goldstein, Noah J.
245 ## - TITLE STATEMENT
Title Yes!: 50 Secrets from the Science of Persuasion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher Profile,
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vi, 250 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note How can you increase your persuasiveniess by inconveniencing your audience? --<br/>What shifts the bangwagon effect into another gear? --<br/>What common mistake causes messages to self-destruct? --<br/>When persuasion might backfire, how do you avoid the "magnetic middle"?
520 ## - SUMMARY, ETC.
Summary, etc We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Persuasion (Psychology)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Martin, Steve J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cialdini, Robert B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 09/04/2012 Donation 1528.30 303.342 GOL 012730 Lending Books

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