Managerial economics. (Record no. 14029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02207cam a22001691 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120301161 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 331.714 |
| Item number | DEA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dean, Joel, |
| 245 10 - TITLE STATEMENT | |
| Title | Managerial economics. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Indian reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 621 p. |
| Other physical details | diagrs. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Profit --<br/>Introduction --<br/>Nature of Profits --<br/>Profit Measurement --<br/>Policies on Profit Maximization --<br/>Profits for Control --<br/>Competition --<br/>Introduction --<br/>Kinds of Competitive Situations --<br/>Destructive Competition --<br/>The Nature of Monopoly and Oligopoly --<br/>Market Structure and Competitive Behavior --<br/>The Monopoly Problem --<br/>Measuring the Concentration of Economic Power --<br/>Multiple Products --<br/>Introduction --<br/>Opportunities for Multiple Products --<br/>Policy on Adding New Products --<br/>Policy on Dropping Old Products --<br/>Summary --<br/>Demand Analysis --<br/>Introduction --<br/>Demand Theory --<br/>Methods for Forecasting Demand --<br/>Price Relations --<br/>Income Relations --<br/>Multiple Relations --<br/>Demand for Automobiles --<br/>Demand for Steel --<br/>Cost --<br/>Introduction --<br/>Cost Concepts --<br/>Cost and Rate of Output --<br/>Cost and Size of Plant --<br/>Costs of Multiple Products --<br/>Cost and Profit Forecasting --<br/>Advertising --<br/>Introduction --<br/>Contribution of Economic Theory --<br/>Methods for Determining Total Advertising Budget --<br/>Cyclical Fluctuations of Advertising --<br/>Measuring the Economic Effects of Advertising --<br/>Basic Price --<br/>Introduction --<br/>Pricing Products of Lasting Distinctiveness --<br/>Pricing Products of Perishable Distinctiveness --<br/>Pricing Standard Products When Competitors Are Few --<br/>Cost-Plus Pricing --<br/>Cyclical Pridng --<br/>Product-Line Pricing --<br/>Introduction --<br/>General Considerations m Product-Line Pricing --<br/>Specific Problems of Product-Line Pricing --<br/>Price Differentials --<br/>Introduction --<br/>Distributor Discounts --<br/>Quantity Discounts --<br/>Cash Discounts --<br/>Geographical Price Differentials --<br/>Capital Budgeting --<br/>Introduction --<br/>Demand for Capital --<br/>Supply of Capital --<br/>Capital Rationing --<br/>Classification of Capital Expenditures. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Managerial economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Betriebswirtschaftslehre |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 24/02/2004 | Purchase | 625.00 | 331.714 DEA | 008398 | Lending Books |