Mastering: Marketing (Record no. 35470)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01089nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333595701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 033359570X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FOS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Foster, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Mastering: Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke : |
| Name of publisher | Macmillan, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 287 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Macmillan master series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 26/02/1997 | Purchased | 399.00 | 658.8 FOS | 003759 | Reference Books |