Marketing strategy and management / (Record no. 35473)

MARC details
000 -LEADER
fixed length control field 00932cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333576446
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAK
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Baker, Michael John.
245 10 - TITLE STATEMENT
Title Marketing strategy and management /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hampshire ;
Name of publisher Palgrave Macmillan,
Year of publication c1992.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv, 560 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 26/02/1997 Purchased 2099.00 658.8 BAK 003762 Reference Books

© University of Vavuniya

---