Marketing financial services (Record no. 36069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01287nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333550038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 033355003X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.15 |
| Item number | MEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Meidan, Arthur ; |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing financial services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke, Hampshire : |
| Name of publisher | Macmillan Business, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 324 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The roles of marketing in financial services --<br/>2. Customer behaviour and market segmentation --<br/>3. Marketing research --<br/>4. Product development --<br/>5. Marketing of credit cards --<br/>6. Pricing --<br/>7. Advertising and communications --<br/>8. Salesforce management --<br/>9. Branch location and distribution --<br/>10. Branch administration --<br/>11. Marketing planning, administration and control --<br/>12. Marketing strategies for financial services. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Financial services industry -- Great Britain -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Financial services industry -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Great Britain. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/10/1998 | Purchased | 2373.75 | 658.15 MEI | 004804 | Reference Books |