Kotler on marketing : how to create, win, and dominate markets (Record no. 36333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02028nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780684850337 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0684850338 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Kotler on marketing : how to create, win, and dominate markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Free Press, |
| Year of publication | ©1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 257 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic marketing. Building profitable businesses through world-class marketing --<br/>Using marketing to understand, create, communicate, and deliver value --<br/>Identifying market opportunities and developing targeted value offerings --<br/>Developing value propositions and building brand equity. Tactical marketing. Developing and using market intelligence --<br/>Designing the marketing mix --<br/>Acquiring, retaining, and growing customers --<br/>Designing and delivering more customer value. Administrative marketing. Planning and organizing for more effective marketing --<br/>Evaluating and controlling marketing performance. Transformational marketing. Adapting to the new age of electronic marketing. Appendix. Characteristics, success strategies, and marketing department roles in different types of industrial businesses. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 20/09/1999 | Purchased | 1356.00 | 658.8 KOT | 005125 | Reference Books |