Global marketing : foreign entry, local marketing, and global management (Record no. 37599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256160510 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256160511 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | JOH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Johansson, Johny K. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : foreign entry, local marketing, and global management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | ©1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 716 pages : |
| Other physical details | illustrations (some color), color maps ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals; the global marketing job; theoretical foundations; cultural foundations; foreign entry; country attractiveness; export expansion; licensing, strategic alliances, FDI; local marketing; local buyer behaviour; local marketing research; local marketing in mature and new growth markets; local marketing in emerging markets; global management; globalizing marketing; global products and services; global pricing; global distribution; global advertizing; global promotion and personal selling; organizing for global marketing; the future of global marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This text focuses on the environment of politics, finance, legal and economic regions of marketing, with a three-way partition allowing instructors to construct alternative courses outlines on the topics of global marketing, international marketing and export marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 23/08/2002 | Asia Foundation | 3000.00 | 658.848 JOH | 007341 | Lending Books |