Small business management (Record no. 37709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02137nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780826458599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0826458599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780826456793 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0826456790 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.022 |
| Item number | STO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stokes, David |
| 245 ## - TITLE STATEMENT | |
| Title | Small business management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Continuum, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 413 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sect. A. Exploring small business --<br/>pt. I. The small business context --<br/>Unit 1. Small business in the economy --<br/>Unit 2. The entrepreneur and the owner-manager --<br/>Unit 3. The small business environment --<br/>Unit 4. Innovation and the marketplace --<br/>Unit 5. Information and help --<br/>pt. II. The small business choice --<br/>Unit 6. Start ups and franchises --<br/>Unit 7. Buying an existing business --<br/>Unit 8. Legal identities --<br/>pt. III. The small business in action --<br/>Unit 9. The business plan --<br/>Unit 10. Successful small business strategies --<br/>Unit 11. Management of resources --<br/>Unit 12. Marketing --<br/>Unit 13. Money --<br/>Unit 14. Further case studies --<br/>Sect. B. Planning a new venture --<br/>Stage I. The feasibility study --<br/>Step 1.1. Outlining the process --<br/>Step 1.2. Know thyself --<br/>Step 1.3. Identifying the opportunity area --<br/>Step 1.4. Selecting the idea --<br/>Step 1.5. Researching the idea --<br/>Step 1.6. Summary of the feasibility study --<br/>Stage II. The route to market entry --<br/>Step 2.1. Start up or franchise? --<br/>Step 2.2. Buying an existing business --<br/>Step 2.3. Selecting the form --<br/>Step 2.4. Summary of the route to market entry --<br/>Stage III. The business plan --<br/>Step 3.1. Outlining the plan --<br/>Step 3.2. Deciding the strategy --<br/>Step 3.3. Managing the resources --<br/>Step 3.4. Planning the marketing --<br/>Step 3.5. Forecasting the money --<br/>Step 3.6. Summary of the business plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>With an emphasis on e.commerce and international business, this textbook bridges the gap between highly academic texts and how-to books. It also covers recent research in the area. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Small business -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 07/01/2003 | Purchased | 4500.00 | 658.022 STO | 007536 | Reference Books |