Professional services marketing (Record no. 38171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01556nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750600903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 075060090X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morgan, Neil. |
| 245 ## - TITLE STATEMENT | |
| Title | Professional services marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 226 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Including Index.<br/><br/>"Published in association with the Chartered Institute of Marketing." |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 - Marketing and the professions: <br/>1. introduction to marketing;-- <br/>2. marketing in professional service firms.--<br/>Part 2 - Market analysis and information: <br/>3. market analysis;--<br/>4. marketing information and research.--<br/>Part 3 - Strategic market planning: <br/>5. strategic marketing of professional services;--<br/>6. developing a strategic marketing plan;--<br/>7. environmental analysis;--<br/>8. strategy alternatives.--<br/>Part 4 - Marketing communications:<br/>9. marketing communications and advertising;--<br/>10. marketing communications : personal selling and firm image.--<br/>Part 5 - Making marketing happen:<br/>11. developing a market orientation;--<br/>12. marketing and quality. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Part of a series designed, developed and progressively updated to support students studying for the Chartered Institute of Marketing's certificate and diploma qualifications. The book should enable the reader to appreciate existing problems and make marketing strategies accessible. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Professions - Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service sector. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 09/01/2004 | Purchased | 1525.75 | 658.8 MOR | 008157 | Reference Books |