E-marketing. (Record no. 38317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01609nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788178089447 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178089440 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | STR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Strauss, Judy ; |
| 245 ## - TITLE STATEMENT | |
| Title | E-marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Pearson Education , |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 578 p.: |
| Other physical details | illustrations, portraits ; |
| 500 ## - GENERAL NOTE | |
| General note | Including Glossary & Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | E-MARKETING IN CONTEXT.--<br/>1. The Big Picture.--<br/>2. Strategic E-Marketing.-- <br/>3. The E-Marketing Plan.--<br/>E-MARKETING ENVIRONMENT.-- <br/>4. Leveraging Technology.--<br/>5. Ethical and Legal Issues.-- <br/>E-MARKETING STRATEGY.--<br/>6. Marketing Knowledge.--<br/>7. Customer Behavior.--<br/>8. Targeting Market Segments and Communities.-- <br/>9. Differentiation and Positioning Strategies.-- <br/>E-MARKETING MANAGEMENT.-- <br/>10. Product.-- <br/>11. Price.-- <br/>12. The Internet for Distribution.-- <br/>13. E-Marketing Communication.-- <br/>14. Customer Relationship Management.-- <br/>GLOBAL PERSPECTIVE.-- <br/>15. E-Marketing in Emerging Economies.-- <br/>16. Country Profiles From the Six Continents. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ansary, Adel EI ; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 24/02/2004 | Purchased | 575.00 | 658.84 STR | 008413 | Reference Books |
| Reference | Main Library | Main Library | Reference | 12/03/2004 | Purchased | 737.00 | 658.84 STR | 008619 | Reference Books |