Satisfaction : a behavioral perspective on the consumer (Record no. 38479)

MARC details
000 -LEADER
fixed length control field 01739nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071154123
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071154124
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number OLI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Oliver, Richard L.
245 ## - TITLE STATEMENT
Title Satisfaction : a behavioral perspective on the consumer
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher McGraw Hill,
Year of publication ©1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 432 pages :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Prologue --<br/>WHAT IS SATISFACTION? --<br/>What is customer satisfaction? --<br/>BASIC SATISFACTION MECHANISMS --<br/>The performance of attributes, features, and dimensions --<br/>Expectations and related comparative standards --<br/>The expectancy disconfirmation model of satisfaction --<br/>ALTERNATIVE AND SUPPLEMENTARY COMPARATIVE OPERATORS --<br/>Need fulfillment in a consumer satisfaction context --<br/>Quality: The object of desire --<br/>Equity: How consumers interpret fairness --<br/>Regret and hindsight: What might have been and what I knew would be --<br/>SATISFACTION PROCESSES AND MECHANISMS --<br/>Cognitive dissonance: Fears of what the future will bring --<br/>Why did it happen? Attribution in the satisfaction process --<br/>Emotional expression in the satisfaction response --<br/>Developing a model of consumption processing --<br/>SATISFACTION'S CONSEQUENCES: WHAT HAPPENS NEXT? --<br/>After satisfaction: The short run consequences --<br/>Loyalty and profit: Long-term effects of satisfaction --
520 ## - SUMMARY, ETC.
Summary, etc <br/>This work examines the meaning, causes, and consequences of customer satisfaction. The author broadens the determinants of psychological satisfaction to include needs, excellence (quality), fairness, and regret (what might have been). It concludes with chapters on post-purchase consequences.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer satisfaction.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 15/03/2004 Purchased 1705.00 658.812 OLI 008628 Reference Books

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