Strategic marketing : an introduction (Record no. 38967)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02033nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415208116 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415208114 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Proctor, Tony. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : an introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; New York : |
| Name of publisher | Routledge, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 318 p.: |
| Other physical details | illustrations. |
| 500 ## - GENERAL NOTE | |
| General note | Including Bibliography & Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:<br/><br/>* marketing strategy<br/>* analyzing the business environment<br/>* the customer in the market place<br/>* targeting and positioning<br/>* marketing mix strategy.<br/><br/>This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 07/03/2005 | Purchased | 1283.00 | 658.802 PRO | 009406 | Reference Books |