Marketing research : an applied orientation (Record no. 39081)

MARC details
000 -LEADER
fixed length control field 02002nam a2200217Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780130337160
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130337161
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788129702562
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8129702568
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research : an applied orientation
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Pearson Education,
Year of publication 2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxix, [782] pages :
Other physical details illustrations ;
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Glossary & Index annexed
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Introduction to Marketing Research --<br/>Ch. 2. Defining the Marketing Research Problem and Developing an Approach --<br/>Ch. 3. Research Design --<br/>Ch. 4. Exploratory Research Design: Secondary Data --<br/>Ch. 5. Exploratory Research Design: Qualitative Research --<br/>Ch. 6. Descriptive Research Design: Survey and Observation --<br/>Ch. 7. Causal Research Design: Experimentation --<br/>Ch. 8. Measurement and Scaling: Fundamentals and Comparative Scaling --<br/>Ch. 9. Measurement and Scaling: Noncomparative Scaling Techniques --<br/>Ch. 10. Questionnaire and Form Design --<br/>Ch. 11. Sampling: Design and Procedures --<br/>Ch. 12. Sampling: Final and Initial Sample Size Determination --<br/>Ch. 13. Fieldwork --<br/>Ch. 14. Data Preparation --<br/>Ch. 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing --<br/>Ch. 16. Analysis of Variance and Covariance --<br/>Ch. 17. Correlation and Regression --<br/>Ch. 18. Discriminant Analysis --<br/>Ch. 19. Factor Analysis --<br/>Ch. 20. Cluster Analysis --<br/>Ch. 21. Multidimensional Scaling and Conjoint Analysis --<br/>Ch. 22. Report Preparation and Presentation --<br/>Ch. 23. International Marketing Research --
520 ## - SUMMARY, ETC.
Summary, etc For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This graduate marketing research text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 24/03/2005 Purchased 937.50 658.83 MAL 009639 Reference Books

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