Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems) (Record no. 39390)

MARC details
000 -LEADER
fixed length control field 00829nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788121924306
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8121924308
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KAP
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kapoor, D.C.
245 ## - TITLE STATEMENT
Title Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher S.Chand & Company,
Year of publication 2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 423 p.
500 ## - GENERAL NOTE
General note Including Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 - Marketing - Management.--<br/>Part 2 - Sales Management.--<br/>Part 3 - Advertising - Management.--<br/>Part 4 - Marketing - Research - Methodology and Marketing - Information - Systems (MIS).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business & Economics -- Marketing -- General.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business & Economics -- Distribution.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 25/11/2006 Purchased 600.00 658.8 KAP 010237 Reference Books

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