Emotional branding : the new paradigm for connecting brands to people (Record no. 39674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01936nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781581150780 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1581150784 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | GOB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gobe, Marc |
| 245 ## - TITLE STATEMENT | |
| Title | Emotional branding : the new paradigm for connecting brands to people |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Allworth Press, |
| Year of publication | ©2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 319 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword / Sergio Zyman --<br/>Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century --<br/>Relationship --<br/>customer, customer, customer! --<br/>Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? --<br/>A Generational Explosion: Targeting New Emotional Criteria --<br/>Disconnection Alert: The U.S. Melting Pot Is Hot! --<br/>Women: The New "Shoppers in Chief" --<br/>Gay and Lesbian Consumers: Sincerity Is the Best Policy! --<br/>Sensorial experiences --<br/>the uncharted territory of branding --<br/>Introduction: A Sense of Strategy --<br/>Sounds That Transport --<br/>Colors That Mesmerize/Symbols That Captivate --<br/>Tastes That Tantalize --<br/>Shapes That Touch --<br/>Scents That Seduce --<br/>Conclusion: Soothe the Senses: Some Peace, Please! --<br/>Imagination --<br/>innovation is a brand's best friend! --<br/>Introduction: Thinking Out of the Box --<br/>Sensory Design: The New Branding Power Tool --<br/>Emotionally Charged Identities: Unforgettable Brand Personalities --<br/>Retailing with a Passion: Sensational Stores of Tomorrow --<br/>Brand Presence with Presence: A Fresh, New Approach --<br/>Emotional Packaging: The Half-Second Commercial --<br/>Emotional Advertising: Not Gratuitous, but Relevant Emotions --<br/>Vision --<br/>inspiration for change: how to get there from here --<br/>Introduction: E-motions --<br/>Branding Emotions on the Web: The (Real) Future of Cyberspace --<br/>d/g*'s Recipes for Emotional Branding Strategies --<br/>Key Trends for the New Millennium. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 07/12/2007 | Purchased | 3550.00 | 658.827 GOB | 010670 | Reference Books |