Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance (Record no. 40131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01359nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074713747 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0074713744 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070583962 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007058396x |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Batterley, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Tata McGraw-Hill, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 206 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News<br/><br/>This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.<br/> <br/>Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Relationship marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 20/11/2009 | Purchased | 585.00 | 658.812 BAT | 011737 | Reference Books |