Word of mouth marketing : how smart companies get people talking (Record no. 40219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02023nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781427798619 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1427798613 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.133 |
| Item number | SER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sernovitz, Andy |
| 245 ## - TITLE STATEMENT | |
| Title | Word of mouth marketing : how smart companies get people talking |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Kaplan Pub., |
| Year of publication | ©2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 206 pages : |
| Other physical details | illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is word of mouth marketing? --<br/>Deep stuff : six big ideas --<br/>The word of mouth marketing manifesto --<br/>The five Ts in action --<br/>Talkers : who will tell their friends about you? --<br/>Topics : what will they talk about? --<br/>Tools : how can you help the message travel? --<br/>Taking part : how can you join the conversation? --<br/>Tracking : what are people saying about you? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Master the art of word of mouth marketing with this practical hands-on guide.<br/><br/>With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.<br/><br/>Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.<br/><br/>Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.<br/><br/>Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.<br/>Show less |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Word-of-mouth advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 04/05/2010 | Purchased | 4750.00 | 659.133 SER | 011940 | Reference Books |