The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof (Record no. 40369)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01206nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781599180373 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | STE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stephenson, James |
| 245 ## - TITLE STATEMENT | |
| Title | The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [Irvine, Calif.] : |
| Name of publisher | Entrepreneur Press, |
| Year of publication | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 562 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Research, planning, and competition --<br/>Employee --<br/>Customer service --<br/>Home office --<br/>Advertising, direct marketing, and telemarketing --<br/>Public relations --<br/>Networking and referral --<br/>Prospecting --<br/>Presentation --<br/>Closing --<br/>Creative selling --<br/>Retailing --<br/>Service provider --<br/>Web site and online --<br/>Trade show and seminar. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Introduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Handbooks, manuals, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thurman, courtney |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 28/06/2010 | Purchased | 3260.00 | 658.8 STE | 012105 | Reference Books |