Marketing your services : a step-by-step guide for small businesses and professionals (Record no. 40399)

MARC details
000 -LEADER
fixed length control field 02552cam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780471509486
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471509485
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PUT
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Putman, Anthony O.,
245 10 - TITLE STATEMENT
Title Marketing your services : a step-by-step guide for small businesses and professionals
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Wiley,
Year of publication c1990.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 246 p. ;
500 ## - GENERAL NOTE
General note Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Honk if you hate marketing.--<br/>2. Meaning business.--<br/>3. Your most important task.--<br/>4. Zeroing in.--<br/>5. Standing out from the crowd.--<br/>6. Laser-like alignment.--<br/>7. Money matters.--<br/>8. Building your marketing machine - I.--<br/>9. Building your marketing machine - II.--<br/>10. Packaging for maximum benefit.--<br/>11. Presentation.--<br/>12. Getting the word out.--<br/>13. The media message.--<br/>14. Selling without fear and loathing.--<br/>15. Staying alive.--<br/>16. Success and beyond.
520 ## - SUMMARY, ETC.
Summary, etc Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: <br/>* How to define and promote your services to the right market <br/>* How to differentiate your business from other similar businesses <br/>* How to price and package your services <br/>* How to turn qualified prospects into customers and build long-term relationships with clients <br/>"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Small business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Professions
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley044/89021537.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley037/89021537.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix02/89021537.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 01/07/2010 Purchased 6320.00 658.8 PUT 012141 Reference Books
Reference Main Library Main Library Reference 13/11/2008 Purchased 4993.75 658.8 PUT 011336 Reference Books

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