Developing new business ideas : a step-by-step guide to creating new business ideas worth backing (Record no. 40750)

MARC details
000 -LEADER
fixed length control field 03764cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780273663256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0273663259 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Item number BRA
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Bragg, Andrew.
245 10 - TITLE STATEMENT
Title Developing new business ideas : a step-by-step guide to creating new business ideas worth backing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow, England ;
-- New York :
Name of publisher Financial Times /Prentice Hall,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxl, 266 p. :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. The importance of developing strong ideas --<br/>Ch. 2. Applying creativity to the idea development process --<br/>Ch. 3. Step one --<br/>seeking and shaping opportunities --<br/>Ch. 4. Step two --<br/>generating new ideas --<br/>Ch. 5. Step three --<br/>evaluating and selecting ideas --<br/>Ch. 6. Step four --<br/>planning for implementation --<br/>App. Possible solutions to ambiguous picture.
520 ## - SUMMARY, ETC.
Summary, etc "...the vast numbers of books devoted to the subject...have done little to improve the situation...Andrew and Mary Bragg's Developing New Business Ideas might just be the book to change much of this...If this book can help investors and would-be entrepreneurs in this area it will do not just them, but also the economy as a whole a great service." Roger Trapp, Independent on Sunday "Developing New Business Ideasis a truly original book, with a fabulous blend of lessons and inspiring real business stories. Most importantly, it demonstrates in a practical and easy to understand manner how to put creativity and innovation into action." - Lord Bilimoria CBE DL, founder and Chief Executive, Cobra Beer At some time in their life, almost everyone in business has an idea for a new enterprise. The idea might be sparked by dissatisfaction with an existing product, experiencing something new while traveling or simply finding that nobody in the market is serving your particular need. The idea could be for a new venture for your business to launch, or for new business of your own. But most ideas remain just that: ideas.We struggle to develop them, wondering if they will work, why nobody has already thought of them and how we could ever turn them into a profitable reality. How do you take a promising thought and develop it into an enterprise worth backing? That is the question that this book sets out to answer. In Developing New Business Ideas, Andrew and Mary Bragg provide a practical guide to creating, shaping, evaluating, refining and implementing new business ideas. The book demonstrates that it is within absolutely everybody's power to take the first germ of a business idea and to systematically creatively challenge and commercially develop that idea into a viable business opportunity. Using a practical four-step creative process, Developing New Business Ideas offers a wide-range of hands-on, how-to-actually-do-it techniques to help you add value and viability to your original idea. It will also introduce you to the experiences of a range of today's successful entrepreneurs, enabling you to learn from the creative lessons that they learned as they built their businesses.Supported by its own set of online tools, Developing New Business Ideas is an imaginative and interactive companion to converting creativity into successful enterprise. "Having had your bright, fresh, original idea, the really hard part is turning it into successful reality. By detailing four structured steps to developing saleable products or services from that first idea, this excellent and imaginative guide significantly simplifies that task. Essential reading for all would-be entrepreneurs". Trevor Baylis OBE, the inventor of the clockwork radio."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Creative ability in business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bragg, Mary.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 09/03/2012 Donation 3398.30 658.11 BRA 012617 Reference Books

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