Services marketing : text and cases (Record no. 41076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01392cam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230520936 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0230520936 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230327849 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0230327842 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAR |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baron, Steve |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke, Hampshire ; |
| -- | New York, NY : |
| Name of publisher | Palgrave Macmillan, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 358 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>The contemporary context --<br/>Service goals: the use of metaphors --<br/>Customer interactions in services --<br/>Consumer experiences --<br/>Service design --<br/>Service employees as operant resources --<br/>Service quality and customer satisfaction --<br/>Relationship marketing --<br/>Service profitability --<br/>Future research issues --<br/>Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A look at the issues, models and theories behind services marketing, supported by a range of international case studies across a raft of industries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Kim. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hilton, Toni. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 06/09/2012 | Purshased | 5570.00 | 658.8 BAR | 013018 | Reference Books |