Marketing management. (Record no. 41183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03263nam a2200301 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273753360 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273753363 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273755029 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273755021 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th Edition. (Global Edition) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Pearson Education, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 679 p., A13 p., E71 p., G9 p., C3 p., I31 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Including Glossary & Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management --<br/>Defining marketing for the 21st century --<br/>Developing marketing strategies and plans --<br/>Capturing marketing insights --<br/>Collecting information and forecasting demand --<br/>Conducting marketing research --<br/>Connecting with customers --<br/>Creating long-term loyalty relationships --<br/>Analyzing consumer markets --<br/>Analyzing business markets --<br/>Identifying market segments and targets --<br/>Building strong brands --<br/>Creating brand equity --<br/>Crafting the brand positioning --<br/>Competitive dynamics --<br/>Shaping the market offerings --<br/>Setting product strategy --<br/>Designing and managing services --<br/>Developing pricing strategies and programs --<br/>Delivering value --<br/>Designing and managing integrated marketing channels --<br/>Managing retailing, wholesaling, and logistics --<br/>Communicating value --<br/>Designing and managing integrated marketing communications --<br/>Managing mass communications : advertising, sales promotions, events and experiences, and public relations --<br/>Managing personal communications, direct and interactive marketing, word of mouth, and personal selling --<br/>Creating successful long-term growth --<br/>Introducing new market offerings --<br/>Tapping into global markets --<br/>Managing a holistic marketing organization for the long run. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.<br/><br/>For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing techniques. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategisch management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Permanent Reference | Main Library | Main Library | Reference | 11/01/2013 | Purshased | 6750.00 | 658.8 KOT | 013147 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 11/01/2013 | Purchased | 6750.00 | 658.8 KOT | 013148 | Lending Books |