Marketing Management : A South Asian Perspective (Record no. 41333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 8131767167 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Dorling Kindersley |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 596 p. |
| 500 ## - GENERAL NOTE | |
| General note | Index and Glossary annexed |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Levin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 19/07/2013 | Purshased | 1957.60 | 658.8 MAR | 013365 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 06/01/2014 | Purchased | 2517.00 | 658.8 MAR | 013678 | Lending Books |
| Reference | Main Library | Main Library | Stacks | 06/01/2014 | Purchased | 2517.00 | 658.8 MAR | 013679 | Lending Books |