The essentials of marketing research (Record no. 43310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415899284 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ESS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lawrence Silver...[et al.] |
| 245 04 - TITLE STATEMENT | |
| Title | The essentials of marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 362 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silver, Lawrence S., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wrenn, Bruce. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 12/01/2015 | Purchased | 2227.50 | 658.83 ESS | 014375 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 12/01/2015 | Purchased | 2227.50 | 658.83 ESS | 014376 | Lending Books |