A dictionary of marketing / (Record no. 43620)

MARC details
000 -LEADER
fixed length control field 01453cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780199590230
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0199590230
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
Item number DOY
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Doyle, Charles,
245 12 - TITLE STATEMENT
Title A dictionary of marketing /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford ;
-- New York :
Name of publisher Oxford University Press,
Year of publication c2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 436 p. :
Other physical details ill. ;
490 0# - SERIES STATEMENT
Series statement Oxford paperback reference
520 ## - SUMMARY, ETC.
Summary, etc Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Permanent Reference 08/05/2015 Purchased 675.50 658.8003 DOY 014826 Permanent Reference

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