Brand Management: The Indian Context (Record no. 44405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8125907394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moorthi, Y.L.R. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management: The Indian Context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Vikas Publishing House, |
| Year of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 171 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 29/12/2017 | Donation | 1200.00 | 658 MOO | 015682 | Lending Books |