Consumer behavior : buying, having, and being (Record no. 44415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01805cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780136110927 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120342811 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136110924 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SOL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Solomon, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : buying, having, and being |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 654 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Consumers Rule --<br/>Ch. 2. Perception --<br/>Ch. 3. Learning and memory --<br/>Ch. 4. Motivation and values --<br/>Ch. 5. The self --<br/>Ch. 6. Personality and lifestyles --<br/>Ch. 7. Attitudes and persuasion --<br/>Ch. 8. Decision making --<br/>Ch. 9. Buying and disposing --<br/>Ch. 10. Groups --<br/>Ch. 11. Organizational and household decision making --<br/>Ch. 12. Income and social class --<br/>Ch. 13. Ethnic, racial, and religious subcultures --<br/>Ch. 14. Age subcultures --<br/>Ch. 15. Cultural influences on consumer behaviour --<br/>Ch. 16. Global consumer culture. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behavior. With new coverage of Personality and incorporating real consumer data, Consumer Behavior is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 24/05/2018 | Donation | 1650.00 | 658.8342 SOL | 015687 | Lending Books |